Vitamin A Swim | White Tee Launch

To introduce Vitamin A’s first-ever knitwear category, I developed and executed a targeted influencer campaign centered around our hero White Tee. I hand-selected a highly curated group of creators whose style, audience, and brand affinity aligned with our elevated everyday aesthetic. Each creator produced content that showcased the versatility and ease of the White Tee across beach moments, city dressing, and layered looks.

The campaign successfully translated inspiration into action – generating strong conversion, high-intent traffic, and outsized EMV driven by influencers who already authentically champion Vitamin A. Their content continues to serve as evergreen assets across channels, reinforcing knitwear as a natural extension of the brand.