Vitamin A x Target Launch

For Vitamin A’s exclusive swim and beachwear capsule with Target, I led the social rollout from concept to creation. I developed high-impact assets that introduced the collaboration across platforms, spotlighting the sustainable materials, bold new prints, and signature silhouettes featured in the collection.

From curated lifestyle reels to campaign-led product storytelling, I translated the editorial shoot into a cohesive digital narrative that aligned Vitamin A’s elevated brand world with Target’s national reach. The launch drove strong audience excitement and engagement, establishing this partnership as a standout moment for the brand in 2025.